Botanical name:

Echinacea purpurea

Common name:

Cone flower

Echinacea purpurea (Eastern purple coneflower) is a species of flowering plant in the genus Echinacea. Recognizable by its purple cone-shaped flowers, it is native to eastern North America and present to some extent in the wild in much of the eastern, southeastern and midwest United States. and often known as the purple coneflower. Echinacea purpurea is also grown as an ornamental plant, and numerous cultivars have been developed for flower quality and plant form.